Why Invest in Apartment Buildings? Apartments almost always provide a more affordable housing option in any economy: In nearly any market there is usually a gap between what it costs to buy a home and what it costs to rent. When the economy is down, for example, credit tightens and many people are unable to buy a new home. When the economy is up, home prices go up too and even more people can’t afford to buy a home. In any market, there is always a demand for rental apartments. In addition, many people are attracted to the benefits of renting. Increasingly, individuals of every economic status are choosing to rent over buying a home for a wide variety of reasons. Somebody else manages the property: One of the biggest advantages of buying apartment buildings is leverage. You can enjoy the benefits of apartment building ownership (cash flow, appreciation, tax advantages, or principal reduction or a combination of them) for many years to come, and the best part is that somebody else (property management) does the work.